However, on realising their mistake, it was dropped and in 2002 they adopted their “classic” look and it’s been there ever since. The Pepsi logo used from 1973 to 1987. The first logo of Pepsi was introduced two years after Coca Cola, with the name Pepsi Cola and had a very strange font in red colour. They need to start again and rebuild their entire brand message, or, get a brand message as at the minute, there isn’t enough to rebuild. For this reason, both Coke and Pepsi put careful thought into the colors associated with their respective brands. Let’s discuss the brand recognition of Pepsi and Coca Cola. Want to know more about our products and what makes them some of America's favorite drinks and most talked about brands? He spent nine months and over $5 million dollars to figure out “Coke is timeless. But the modern logo is completely different. The participant didn’t know which one he drank first and was asked to choose the soft drink, whose taste he liked more. In the year 1962, the brand dropped the name Pepsi Cola for the soft drink and simply took up the name Pepsi and the old logo was redefined for the name Pepsi. different product, whereas Coke is recognizable despite the many changes. As with most popular brands at the time, the Pepsi logo starting becoming ornate in the late 90s with subtle gradients that were made easier by advancing computer graphics software. Loft, Inc. sued Guth for the Pepsi brand and eventually won. It is one of the most recognizable logos in the world. The logo is meant to emphasize the “perimeter oscillations” of the Pepsi logo, the “gravitational pull” of a can of Pepsi on a supermarket shelf. Random can be great, if done right (see – Rowntree’s Randoms). Effective content that engages your audience. Pepsi has also used Indian celebrities like Ranbir Kapoor & Priyanka Chopra and cricket stars like Virat Kohli & Harbhajan Singh in their advertisements to endorse their product. Similar to Coca Cola, Pepsi Cola too adapted the more fun fonts with the ribbon pattern in the same red colour. Further minor changes occurred in … Everything related to the brand just seems to be random. According to the recent statistics from Statista, Coca Cola was fifth in the list of the world’s most valuable brands with a brand value of 66.34 Billion US dollars, while Pepsi had the twenty-first position in the same list with a brand value of 20.8 Billion US dollar in the year 2018. $4.99 $ 4. Any info about samplings and consumer surveys? The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. Finally, in the year 2008, they opted to simplify their logo as they modified the circular logo and added the Pepsi text in the simpler font and thus was produced the new logo of Pepsi, by which we know it today. The Pepsi logo as we know it today is a textbook illustration of all modern design trends. 3. Do you prefer Pepsi to Coke? A hand drawn red typeface. “ PepsiCo may have brought in 38 percent more revenue in 2011 than Coca Cola. I’m not saying their circle is bad, I think they just need to work on it, stick with it, stop changing the angle of it and have some confidence in the design! And I’d call you an uninformed nincompoop for writing a half baked write-up about a comparative study when there is absolutely NO substance in your post. How is that even possible? So now when I see Pepsi it looks like a The current status of the logo is active, which means the logo is currently in use. Click on a logo and visit the brand site. Pepsi Brand Logo Iron On Flag Embroidered Patch Badge Military Uniform Iron On Sew On Patch Badge. Bright, vibrant and exciting. It is, after all, what people associate with them. Great article and whilst I agree with much of what you say and more interestingly I was under the mistaken impression that pepsi had only been going since the 50s coincidentally when the iconic Pepsi 3 colour circle logo came into fruition! Source: by lo g odix. On looking at Coca Cola’s history of cans, their recognisable type based logo is ever present, as are their brand colours; red and white. However that direction feels stale and their brand is becoming limited to a market of teeny-boppers and those that can’t get Coke in a restaurant. Pepsi is a carbonated soft drink manufactured by PepsiCo. Today, Pepsi is PepsiCo’s most valuable brand. The official home of Pepsi®. Pepsi wanted to show its support for the troops by including these two colours into its logo design.. Walnut Folks is a growth focussed marketing agency based in Mumbai, Nagpur & Kolkata. They had huge success during the late 90’s early 00’s with their association with Britney Spears and Destiny’s Child. The swirling globe was introduced without a blue background (notice that the can is used) in this first logo. Both Coca Cola and Pepsi sell their products in more than 200 countries, but when it comes to brand recognition, Coke trumps over Pepsi. Some such celebrities include Micheal Jackson, Britney Spears, etc. Their brand direction has taken them towards “happiness”, consider their “share a coke” payoff and the brand illustration style they use. I came here thinking I’d get some input… but what I found instead was tons of useless material on who NOT do write a comparative analysis. Your email address will not be published. They seem to change their icon whenever the mood suits. I could go on and on about every ridiculous comment you’ve made. You Need A Product Explainer Video. Thanks for the comments Chris. Hi Perran, thanks for your great and well though out comment. Its rich history spans over a century and its current form is the culmination of many changes - a constant exercise in progressive minimalism as the company strives to keep its image relevant for every generation. After all, there is something to be said for the psychology of color in marketing. Initially dubbed "Brad's Drink," Pepsi was … Comparison of brands Pepsi Cola vs Coca Cola. Even though both Coca Cola and Pepsi both are primarily known for their non- alcoholic soft drinks, their brand personalities are far different than each other. All you need to do is put your questions in the comments section below. You can also see the shape of the bottle displayed at the end of some Coca Cola advertisements. Saw this reposted on twitter, and had a read. It was then that the Pepsi PANTONE, HTML Hex, RGB and CMYK Color Codes The Pepsi colors found in the logo are red, blue, background blue and white. So we suggest you just sit back and relax and keep reading!! Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. A string of other bad marketing errors, such as Pepsi’s advert that makes fun of rival brand Coca Cola, actually helping Coca Cola, lead to Pepsi seated safely in the number two fizzy drinks spot (until Diet Coke overtook them). Although they are vastly different in design, and use of the rhetorical situation, both ads were successful at getting people to share, talk, and think about them and the brands they represent. Even in Japan the logo is iconic, despite it being in a different language. Where are your statistics about the logo-preference? 12 years later to this, Pepsi aka Pepsi Cola was established in the year 1898 by Caleb Bradham in North Carolina and that is where the struggle to surpass each other in the marketing efforts began. It’s a very important factor to consider while doing a comparative analysis (design or otherwise) for a global product. Did you try to return a can of Pepsi that you didn’t want? Great looking brands that connect your customers to you. Good luck with it. The Pepsi globe and wordmark used from 1992 to 2003. The brand does a lot to increase its brand recognition, but since they primarily focus on young consumers they could not build much trust among the mature consumers. 1. During the period from1898 to 1940’s, Pepsi had a swirly red script logo, which looked similar to that of Coco Cola logo. Pepsi is one of the most globally recognized logos in the world. Later in the year 2005, similar to what Coca Cola had done in the 1990s, Pepsi too added the gradient and gloss pattern of the droplets to their logo from 1998. Pepsi, on the other hand, has gone through drastic changes in their logo design. I’m really not sure if Pepsi are a drinks company or if they’re selling tickets for concerts. Find the rest of your favorite brand color codes on this website. The beverage is primarily sold in Asia and Europe. Their rivalry is very well known in the marketing world, and we will be discussing the same in this article. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Coca Cola’s branding is timeless. instant sales, market leadership and guaranteed customer loyalty! I was in the Dr’s the other day and came across a vending machine that had clearly been there since the 70s. It took you that long to figure that out? The Pepsi ball is now two-dimensional again, the word "Pepsi" looks like as of the 1975 Diet Pepsi logo (with the 'e' in a "wavy" shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the … It stands out enough with its simple, modern design so that I can recognize it easily. We would love to hear your thoughts on this. It looked very much like the emblem of the company’s main rival, Coca Cola. The consumers didn’t react very positively to this redefinition of the brand and the brand later decided to go back to their old logo only a couple of years later. The Coca Cola branding is iconic, and it’ll always be recognised. I”d call it brilliant. 5.0 out of 5 stars 1. I just stumbled on this article, as I was thinking about how as a kid I always used to drink Pepsi, but now I drink Coke. Minor changes were again made in the logo in the year 1906 after which it stayed the same for a long time, till the year 1940 and was again introduced with only a few changes to the older design. And did they refuse to take it back? Pepsi targeted both Santa Claus and Coca Cola’s famous polar bears in their “hilarious” advertising campaign, that actually ended up helping their rivals. Wow! Today’s case study has less political undercurrent but occupies an equally massive market space, the fizzy drinks market. I believe that where Coca Cola have succeeded and Pepsi have failed, is with their branding. Isn’t the point to your whole argument that Pepsi have attempted to redesign themselves and fully rebrand the company every decade to appeal to the new generation whereas Coca-cola have tried it once or twice only to go back to the old familiar. Over the years, Pepsi’s logo evolved and changed with the times. To make it easier to choose your promotional items, we’ve conveniently organized our products so you can shop by logo. Coca Cola has featured Bollywood’s Mr Perfectionist, Aamir Khan in a number of creative advertisements. In May 2012 Brad Jakeman, Pepsi’s new chief creative officer was tasked with creating a new global campaign. Since you haven’t mentioned geography in your Title, let me ask you this.. Have you done your research well? Interestingly, it’s a study of the Coca Cola brand (which I love btw, in case you think I’m a Pepsi fanatic). To me Pepsi is always a white background with the circle logo and blue writing. However, how is it remembered? and their final logo looks completely different than what they had started with. Pepsi too has represented itself like a friendly brand just like Coca Cola, but they primarily focused on the teens and young adult consumers. Your comment adds some great extra insight to the post and I’d certainly be interested in reading any blog post that you write on the subject. Another instance will be the Pepsi’s Halloween advertisement of the year 2018, that featured a Pepsi can with a Coca Cola drape wishing a scary Halloween. And this has been reflected in their Television advertisements from time to time. Pepsi Logo and Tagline. 1 soft drink producer and they have both come a long way. And therein lies the key problem. Or is it 2008’s slanted version of the circle? At PepsiCo, we aim to give consumers choices. Since 1997, I think they have changed too much. 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